I grew up on finance sites, not on blog posts about SEO.
Where I started
I studied accounting at Banha University and did a marketing nanodegree at Udacity. My first real SEO job was my own: a group of finance sites for the US market, where I was a founder and partner and wrote about accounting and banking.
What worked
One of those sites was a loans site. It took about two and a half years to reach roughly 110K organic visits a month. Year two was the year it paid, and the reason is boring: we stopped guessing from keyword volumes and started deciding from our own Search Console data. Me, a VA and one writer with a banking degree. No paid PR.
What I learned about PR
I used my finance background to give journalists quotes, and I tested what they reply to. Stats and stories got little attention. Expert quotes got me mentioned by Yahoo, Yahoo News, AOL and GoBankingRates. Links from sites like that are hard to buy, which is the point.
What I built after
I wrote SEO Dynamo in 2023. I built 50 plus Python tools in four months, which replaced about $1,500 a year of subscriptions. Then I turned my topical mapping process into Keywordscale, and later Contentmaps, because a map that took me ten days by hand should not take ten days.
What I care about now
Getting cited, in every place that cites. Google, AI search and journalists pick sources the same way: they trust pages that are clear, specific and backed by something real. I would rather show a client what their data says than sell them a score.
At a glance
Focus
Content clusters, AI search visibility, data studies for PR
Based in
Egypt
Working with teams everywhere
Right now
Taking a few B2B and agency projects
Say hello
henedy@keywordscale.com
I reply within a day
As quoted in
I give journalists quotes from my background in personal finance. These ran.
Yahoo Finance
Expert quote on personal finance
Domain Rating92 / 100Yahoo News
Expert quote on personal finance
Domain Rating91 / 100AOL
Expert quote on personal finance
Domain Rating91 / 100GoBankingRates
Expert quote on personal finance
Domain Rating81 / 100
DR is Ahrefs Domain Rating of the site at the time it quoted me.
What clients say
He showed us which forty pages to merge and why. We stopped guessing.
Client name
Head of SEO, B2B software company
PlaceholderThe strategy came under our logo and our client never knew the difference.
Agency owner
Founder, SEO agency
PlaceholderA plan our writers could start on the same week, with a source for every number.
Client name
Marketing lead, fintech
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