I do not only advise. I build tools and research, and I use them on every project.
Turn any web data into a content plan.
A content clustering platform for SEOs and marketing teams. It turns SERPs, Reddit threads, websites and keyword lists into clusters, briefs and plans you can act on. I built it from my own consulting process, so it is the tool behind my client work.
A topical map that took me ten days by hand now takes minutes.
Data studies journalists want to cite.
A research studio for digital PR agencies and brands. I find the story in public data, run the analysis and match it to the journalists who covered the topic, so your pitch starts with something worth citing.
Built on what I learned getting quoted by Yahoo, AOL and GoBankingRates.
The platform behind my cluster and diagnostic work. When you hire me for a Diagnostic or a Sprint, this is what gets the slow parts done in minutes.
See the Strategy SprintThe research side. When a PR agency or a brand wants a data study and a journalist list, this is the work, sold as a fixed package.
See the Data-led PR Study